SEO Blog

Welcome to the search engine optimization (SEO) blog. Here we discuss SEO, content marketing, link building and technical search rankings topics.

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November 20, 2020

Pluralsight SEO Audit

This high-level SEO Audit was performed on, a NASDAQ listed technology company providing comprehensive training and learning solutions for other Fortune 1000 enterprises.
November 16, 2020

How Do You Monetize a Website? Here are 11 Ways

The idea that you can launch a website and leverage it to generate revenue – real, tangible dollars – seems like a pipe dream to most. […]
November 13, 2020

Improve Your Search Marketing Ad Conversions With a Free PPC Audit

Are you getting at least a 200% return on your pay-per-click (PPC) advertising campaigns? Are your conversion rates consistently rising over time? If you answered ‘no’ […]
November 12, 2020

Reasons to Diversify Your Backlink Portfolio

Link building is part science and part art. It has technical components and elements that require knowledge and niche expertise. Link building also has a creative […]
November 11, 2020

.COM vs. .NET vs. .ORG: How to Choose Your Domain Name Extension

When building a website for your business, you have hundreds of decisions to make. Some are small and seemingly insignificant – like what shade of blue […]
October 27, 2020

What Is the Google Sandbox Effect? Is it Real?

If you’ve recently launched a new website, but you don’t seem to be making progress in search engine rankings, there’s a chance you’re suffering from a […]
October 8, 2020

How to Create & Measure Goals in Google Analytics

The secret to managing a successful marketing campaign is making iterative, measurable progress. The key word here is “measurable”—without insight into how your campaign is doing, […]
October 8, 2020

How to Use Google Analytics to Improve Your Content

Most people realize Google Analytics is useful for tracking web traffic over time, but they don’t realize how much valuable data is available for other means, […]
October 8, 2020

Free Tools to Enhance Google Analytics

Thankfully, there are plenty of free tools available to complement Google Analytics and give you all the information you need to succeed in your inbound marketing […]
October 8, 2020

Critical (But Overlooked) Functions in Google Analytics

While the functionality of Google Analytics is practically boundless (and still growing), I want to take the time to introduce seven useful functions you might have […]