SEO Blog

Welcome to the search engine optimization (SEO) blog. Here we discuss SEO, content marketing, link building and technical search rankings topics.

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March 4, 2021

How to Create SEO Friendly URLs

Are your URLs search engine friendly? If not, you need to make some changes moving forward. Before you create another page on your website, here’s what […]
February 26, 2021
How to Optimize Your Website Footer

How to Optimize Your Website Footer

If you’re like most of us with a website, you’ve got all the content optimized to be relevant and rank well in the search engines, except, […]
February 7, 2021

How to Automate Your Link Building for SEO

The term “automated link building” likely conjures up thoughts of bots and artificial intelligence inserting links in massive volumes across the web. If that’s what it […]
February 2, 2021

Sitewide Links: The Benefits & Dangers of Sitewide Links in SEO

Not all backlinks are created equal. In fact, some types of links can do more harm than good if you’re looking to rank a website in […]
February 1, 2021

Guest Blogging Services: Filtering Out Poor Publications

While link building for SEO remains a solid long-term strategy for growing search rankings and increasing online exposure, manual link building and outreach remain a topic […]
January 26, 2021

Google Dance: Maximizing Your SEO in Spite of Rankings Volatility

In the SERPs (as well as in life), the only constant is change. And, that’s exactly what the “Google Dance” is. The “Dance” is Google’s friendly […]
January 25, 2021

Traffic Dropped, But My Keyword Rankings Are Holding. What Happened?

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. It’s unfortunately a zero-sum […]
January 24, 2021

8 Best White Label Digital Marketing Services for Agencies

It’s never been easier to start your own digital marketing agency, but that doesn’t mean you should. The very fact that the market has such low […]
January 22, 2021

Using Traffic Ratio KPIs to Improve Content Efficiency

An oft-ignored key performance indicator (KPI) of your content marketing campaigns is measuring your on-site and competitor traffic ratios. In this post we’ll discuss the following: […]
January 20, 2021
Why Startup Digital Marketing is More Difficult Than Ever

Why Startup SEO & Digital Marketing is More Difficult Than Ever

There is a big difference between startup SEO and enterprise SEO. Not only do enterprise websites have much larger budgets for reaching massive scale on their […]