Domain Name Financing: Options for Acquiring or Lending Against a Domain Name
Domain Name Financing: Options for Acquiring or Lending Against a Domain Name
November 18, 2020
current seo audit A High Level SEO Audit
November 26, 2020

Pluralsight SEO Audit

This high-level SEO Audit was performed on, a NASDAQ listed technology company providing comprehensive training and learning solutions for other Fortune 1000 enterprises.

SEO Audit Disclaimer

Please consider the following key points regarding this SEO audit.

  • This audit is not comprehensive, but represents a quality guess based on the tools available (e.g. Ahrefs, Moz, Spyfu, Pingdom, GTmetrix, etc.). We did not, for instance, have access to Google or Adobe Analytics, Google Search Console (GSC) or other internal site KPIs to determine or compare what we are finding here.
  • When auditing large, corporate websites, we recognize corporate strategy, user experience, internal bureaucracy and other factors may carry heavier weight than the deficits and suggested changes listed here. As such, some deficits (e.g. slower site speed from heavy Javascript or graphics) may actually be in the company's best strategic interest, despite what we include here.
  • This audit was performed using both free and paid SEO tools and done without the permission of the company in question or its executive team. The Company is not a current client of Consequently, please take what is written here as unbiased, but factual representation of the site's performance at the time this audit was published.
  • We expect results to vary. The internet and websites are always in a state of flux. If, upon further review, there appears to have been major improvements or other changes to this site, we welcome feedback to provide updates to this audit, with the understanding that we reserve the right to edit the content contained here.

Would you like to download the raw data from this audit?

Click on the link to download over 30 files of raw data from Moz, Ahrefs and Spyfu that we used to generate this report.

Access the Raw Audit Data | →

Current SEO Stats

High-level statistics from major third-party tool providers, indicating site health, value and overall site SEO exposure.


Domain Authority

Moz domain authority is a logarithmic measure of value from 1 to 100

Linking Domains

Total linking domains (in thousands) to

ahrefs logo

Organic Traffic

Spyfu estimates 98% of inbound clicks to come from organic traffic

Paid Clicks

Estimated monthly PPC clicks (in thousands) to

ahrefs logo

Domain Rating

Ahrefs domain rating is a logarithmic measure of value from 1 to 100

Referring Domains

Total Referring domains (in thousands) to

ScreamingFrog is a crawling tool that crawls sites in the same manner as Googlebot. What follows is a detailed report of issues on gleaned from our most recent ScreamingFrog crawl.
4XX Errors 860
5XX Errors 391
3XX Issues 755
Duplicate Title Tags 3,293
Missing Title Tags 90
Title Tags >60 Characters 5,999
Title Tags <30 Characters 2,034
Multiple Title Tags 315
Missing Meta Descriptions 4,106
Duplicate Meta Descriptions 1,626
Meta Descriptions >155 Characters 8,564
Meta Descriptions <70 Characters 1,935 860
Missing H1 Tags 656
Duplicate H1 Tags 3,247
Multiple H1 Tags 346
Images >100kb 1,648
Missing Alt Text 364
Duplicate URLs 219

Structured Data Markup IS currently using Structured Data Markup (SDM) on some of their pages. This can be helpful at increase overall real estate and exposure of a given SERP, improving click-through-rates for results and push down competitors. We regularly recommend SDM.


Duplicate and/or Thin Content

High-level overview of of on & off-site duplicate content issues

Off-site: Check

We checked to make sure that Google isn't possibly recognizing any significant off-site duplicate content issues. Search engines frown upon duplicate content and it can negatively affect rankings.

An initial scan showed 10 pages off-site with duplicate content, most of which were in other languages.

On-site: ScreamingFrog Check

We checked's internal site structure for duplicate content, knowing that on-site duplicate content can cause issues such as rankings cannibalization and indexing issues in search engines.

An initial scan showed 3,293 duplicate title tags, 3,247 duplicate H1 tags, 1,626 duplicate meta descriptions and 219 duplicate URLs.

Site Load Speed

Multiple website load speed tests for desktop & mobile devices


Mobile Speed Test

Google mobile speed test out of 100

Desktop Speed Test

Google desktop speed test out of 100

Page Load Speed page load speed (in seconds)

Load Performance Grade

Page load speed performance grade (out of 100)

Site Load Speed Suggestions

High level, automated suggestions for improving load speed on

Optimization Suggestion
Reduce DNS Lookups
Compress Components with GZIP
Use Cookie-Free Domains
Add Expires Headers
Avoid URL Redirects
Make Fewer HTTPS Requests
Avoid Empty SRC or Href

Let us perform a comprehensive audit on your site

Like what you are seeing here? This is only the beginning. With a comprehensive website audit from, we perform a deeper dive into your on-site issues, backlink profile and give you enhanced recommendations for dominating your competition.

Title Tags

In this section we analyze the site's title tags and make recommendations for fixing and improving them.

    We found:

  • 3,293 duplicate title tags
  • 90 missing title tags
  • 5,999 title tags greater than 60 characters long
  • 2,034 title tags less than 30 characters long
  • 315 pages with multiple title tags

    The ideal title tag should:

  • Be 30-55 characters in length (45-55 is ideal).
  • Be unique to that page (don’t use the same Title Tag on multiple pages).
  • Use the keyword of that page twice if space permits (once at the start, followed by separator such as a colon, hyphen, or pipe, and then once again in a call to action). If the character limit prevents the use of the keyword twice, use it once in a good call to action, with the keyword as close to the beginning of the Title Tag as possible.
  • If relevant, include a geo-qualifier (such as Washington or Seattle, WA).

Would you like the rest of the keyword data from this report?

While we have included some high-level keyword data below, the complete export is available by clicking on the button at right.

Access the Raw Keyword Data | →

Top Ranking Keywords

These represent's top ranking keywords by volume and competition
Keyword Volume Monthly Traffic Est. Value
pluralsight 176,000 446,236 $231,038
database administrator 18,000 4,629 $42,981
code school 6,500 21,904 $31,393
computer degrees 1,300 1,881 $31,359
sata hard drive 15,000 11,437 $15,338
software engineer certification 350 1,153 $12,215
networking tools 800 1,463 $8,097
how to subnet 2,000 6,999 $8,242
it networking 1,000 945 $6,894

Major Competitors

We used data from Ahrefs and Spyfu to outline the major competitors based on rankings and jockeying for online rankings.
Source Spyfu Ahrefs/Spyfu Ahrefs/Spyfu Ahrefs/Spyfu Spyfu Ahrefs Spyfu Ahrefs Ahrefs Ahrefs Spyfu (PPC) Ahrefs Spyfu (PPC) Ahrefs Spyfu (PPC)

Paid Competitors Keyword Overlap

Organic Competitors Keyword Overlap

Audit Recommendations

Further audit recommendations based on the findings of this high-level audit

Fix issues related to the ScreamingFrog scan
Because ScreamingFrog scans the site in the very same fashion as Googlebot, the ScreamingFrog scan is one of the best indications of how Google may currently be seeing your website. By fixing the immediate issues related to the scan, search crawlers will undoubtedly improve the quality score and authority of the site relative to others in the industry, having a potential boon on rankings. Thousands of issues currently exist that should be immediately addressed.
Fix site speed and loading issues
In 2021, site speed will become more of a ranking factor in Google's algorithm. And, since rankings are now based on "mobile first" indexing, site speed for mobile devices is more critical than ever. Reduce the load speed, including the time to first meaningful paint can have a significant impact on both rankings, bounce rates and--most importantly--user experience. For browser caching, each resource should specify an explicit caching policy that answers the following questions: whether the resource can be cached and by whom, for how long, and if applicable, how it can be efficiently revalidated when the caching policy expires. When the server returns a response it must provide the Cache-Control and ETag headers that define how and for how long the response can be cached, and provides a revalidation token that is automatically sent by the browser to check if the resource has changed since the last time it was requested. Eliminate render-blocking JavaScript and CSS in above-the-fold content. The homepage has 1 blocking script resources and 6 blocking CSS resources, which is great to see overall, however, we’ll want to take care of the remaining issues.
Have a more complete backlink audit performed
This high-level audit does not include a complete audit of all the website's backlinks, including the potential for spammy and toxic backlinks that could weigh-down rankings. In addition, a complete link audit would take into consideration things like the traffic, Trust Flow and Citation flow of all the links pointing to the website and make strategic recommendations in the further acquisition of addition links to strength the site's online presence.
Have a complete content audit performed
A complete on-site content audit would do more than just look for duplicate content issues, it would expand beyond that to find ways the website is currently cannibalizing itself for competition among the same or similar keywords in online search. It may also glean insights on cleaning-up, combining, deleting or expanding content based on the findings of the report. Both the backlink and content audits will take into account a full Ahrefs scan and views of both Google Analytics & Google Search Console data.
Become more strategic in content production
Many website reach large numbers and rapid growth for a reason: they grow faster than they have time to fix real SEO-related issues on their website. Once the content audit is complete, we suggest a strategic plan of building on-site content that is tailored toward the most hard-hitting and meaningful keywords for which the company wishes to rank.
Get a link building plan in place
Growth in overall keywords and dominating competitors does not come from luck or chance. It is directly derived from a strategic plan of attack and the team to help implement the plan. The site should be focused on growing and expanding its current backlink profile. Inbound links are by far the strongest ranking factor in Google’s ranking algorithm. They are what drive keyword rankings. An inbound link is like a vote. When an external website site links to yours, search engines consider it as a vote of credibility, relevance, and trust. However, not all “votes” are equal; votes from higher powered websites are worth more than those from lower-powered sites.
Consider and fix ancillary items
Other items should be considered that were not included here, including image alt tags, image descriptions, internal linking, outbound dofollow/nofollow backlinking and exif data which all play a role in the search engine optimization of a website vis-a-vis the competition.

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